How Deloitte Enhanced Their Win Rate Through Data-Driven Insights

Customer

Deloitte

Sector

Financial Services

Location

APAC

Overview

In a landmark partnership spanning over 12 months, Deloitte Australia implemented a comprehensive Win Loss Analysis Program that has revolutionized their approach to strategic deals. The program's success in Australia has led to its expansion across the APAC region, analyzing over $500M worth of opportunities across multiple service lines and industries. Through detailed analysis of more than 50 high-stakes opportunities, the program has yielded actionable insights that have directly contributed to winning new business and enhancing Deloitte's competitive position in the market.


The Challenge

As a leading professional services firm, Deloitte needed to maintain and strengthen its market position in an increasingly competitive landscape. The firm required:

  • Deep insights into their performance on strategic deals across diverse sectors

  • A systematic approach to understanding win and loss patterns

  • Clear, actionable feedback from decision-makers at the highest levels

  • A mechanism to turn client feedback into tangible improvements

  • A scalable solution that could work across multiple service lines and geographic regions


The Solution

A comprehensive Win Loss Analysis Program was implemented, featuring:

  • In-depth reviews of over 50 strategic opportunities

  • Coverage across all major service lines including Consulting, Risk, Tax & Legal, and Audit and Assurance

  • Analysis spanning multiple sectors: Energy, Resources and Industrials, Consumer, Life Sciences, Technology, Media and Telecommunications, and Government & Public Services

  • Systematic identification and analysis of key trends and patterns

  • Direct engagement with C-Suite and Board level decision-makers


Key Results

The program has delivered significant measurable outcomes:

  1. Identification of 22 key trends, all of which have been actively addressed by Deloitte leadership

  2. Generation of 113 detailed findings and recommendations

  3. Multiple successful deal wins directly attributed to program insights

  4. Analysis of opportunities totaling $500M in value

  5. Program expansion from Australia to the broader APAC region

  6. Strong endorsement from Partners, C-Suite executives, and Board members


What's Next

Building on the program's success in Australia, Deloitte has expanded the initiative across the APAC region, setting new standards for strategic deal analysis and continuous improvement. The program continues to evolve, providing deeper insights and driving better outcomes across an even broader range of services and sectors.


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Transform complex service propositions into winning strategies through deep customer intelligence.

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