

Refuse To Lose

Losing any strategic sale cycle hurts, but losing a high value, critical sales pursuit can have lasting implications for businesses and team members alike.
B2B sales cycles are inherently risky, because they involve so many assumptions and best-guesses. Our intensive ‘Refuse to Lose’ workshops cut through much of this complexity to identify critical success factors and hidden risks in your highest-priority pursuits.
We examine your sales cycles through the lens of 1000’s of prior win and lose reviews, providing clear and actionable guidance, to help your sales team with:
Strategic Risk Management
Identify and neutralise potential deal-breakers through highlighting hidden risks and potential pitfalls, before they can impact your opportunity.
Strategic Risk Management
Identify and neutralise potential deal-breakers through highlighting hidden risks and potential pitfalls, before they can impact your opportunity.
Strategic Risk Management
Identify and neutralise potential deal-breakers through highlighting hidden risks and potential pitfalls, before they can impact your opportunity.
Customer-Centric Deal Strategy
Leverage our treasure trove of B2B decision data and trends, to provide a unique perspective on what really influences your customers buying decision and what information is surplus to requirements.
Customer-Centric Deal Strategy
Leverage our treasure trove of B2B decision data and trends, to provide a unique perspective on what really influences your customers buying decision and what information is surplus to requirements.
Customer-Centric Deal Strategy
Leverage our treasure trove of B2B decision data and trends, to provide a unique perspective on what really influences your customers buying decision and what information is surplus to requirements.
Competitive Positioning Excellence
Transform market insights and competitive intelligence into actionable strategies that differentiate your solution where it matters most.
Competitive Positioning Excellence
Transform market insights and competitive intelligence into actionable strategies that differentiate your solution where it matters most.
Competitive Positioning Excellence
Transform market insights and competitive intelligence into actionable strategies that differentiate your solution where it matters most.
Data-Driven Deal Optimisation
Apply winning patterns and trends from 15 years of global B2B sales data, to elevate your pursuit strategy and execution.
Data-Driven Deal Optimisation
Apply winning patterns and trends from 15 years of global B2B sales data, to elevate your pursuit strategy and execution.
Data-Driven Deal Optimisation
Apply winning patterns and trends from 15 years of global B2B sales data, to elevate your pursuit strategy and execution.
Customer Spotlight
"Our partnership with Trinity over the past few years has had a profoundly positive impact on the firm, across our most strategic pursuits. Their expertise in uncovering why we win or lose these pursuits has provided Deloitte with clear, actionable client insights, we simply couldn't access before. What sets the Trinity team apart is their ability to engage directly with our clients, extract candid feedback and turn this information into a roadmap for improvement right across our firm. Their work has helped us sharpen our strategy, align our internal resources more effectively, and most importantly, gain far greater clarity on what really influences our client’s decision-making process. The value that Trinity bring goes beyond data—they've become a trusted partner in our journey to drive continuous improvement and exceptional client outcomes."
Kimberly Chang
Partner Deloitte; AU Board Member, National Sales and Pursuits Leader


Customer Spotlight
"Trinity’s Refuse to Lose workshops have been a game-changer for our sales organization, driving us toward some of our biggest wins. The value of having a third-party perspective—someone who isn’t too close to the deal but still feels like an extension of our team—cannot be overstated. That’s where Trinity truly shines. They bring fresh insights, actionable strategies, and an outside lens that complements our internal efforts. Their ability to challenge our assumptions while aligning with our goals has been instrumental in sharpening our approach and securing high-stakes deals."
Insert Name
Insert role - Orange


Customer Spotlight
"Trinity’s Refuse to Lose workshops have been a game-changer for our sales organization, driving us toward some of our biggest wins. The value of having a third-party perspective—someone who isn’t too close to the deal but still feels like an extension of our team—cannot be overstated. That’s where Trinity truly shines. They bring fresh insights, actionable strategies, and an outside lens that complements our internal efforts. Their ability to challenge our assumptions while aligning with our goals has been instrumental in sharpening our approach and securing high-stakes deals."
Insert Name
Insert role - Orange


Customer Spotlight
"Trinity’s Refuse to Lose workshops have been a game-changer for our sales organization, driving us toward some of our biggest wins. The value of having a third-party perspective—someone who isn’t too close to the deal but still feels like an extension of our team—cannot be overstated. That’s where Trinity truly shines. They bring fresh insights, actionable strategies, and an outside lens that complements our internal efforts. Their ability to challenge our assumptions while aligning with our goals has been instrumental in sharpening our approach and securing high-stakes deals."
Insert Name
Insert role - Orange


FAQ
What happens during a Refuse to Lose workshop?
What happens during a Refuse to Lose workshop?
When is the best time to schedule a Refuse to Lose workshop?
When is the best time to schedule a Refuse to Lose workshop?
How do we prepare for a Refuse to Lose workshop?
How do we prepare for a Refuse to Lose workshop?
What makes Trinity's approach different from internal deal reviews?
What makes Trinity's approach different from internal deal reviews?
Which deals are best suited for a Refuse to Lose workshop?
Which deals are best suited for a Refuse to Lose workshop?
How quickly can you mobilise for urgent deal reviews?
How quickly can you mobilise for urgent deal reviews?
Do you have any questions about how a Refuse to Lose workshop can help you win your most important deals?
News & Insights
Transform Your Win Rate Today.
Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.
Transform Your Win Rate Today.
Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.
Transform Your Win Rate Today.
Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.