The Wisdom Behind

Your Win Rate

The Wisdom Behind

Your Win Rate

The Wisdom Behind

Your Win Rate

The Wisdom Behind

Your Win Rate

Trinity is starting a B2B sales revolution with one simple truth: Real insights beat best guesses.

Trinity is starting a B2B sales revolution with one simple truth: Real insights beat best guesses.

Trinity is starting a B2B sales revolution with one simple truth: Real insights beat best guesses.

Explore Trinity

Explore Trinity

Explore Trinity

Explore Trinity

When it comes to sales, even hindsight isn’t always 20/20. Ever day deals are won and lost, but the reasons are rarely clear, leaving critical moments of reflection murky. What's needed isn't just more data, it’s clarity, focus and the confidence to make the right the decisions.

Genuine Deal Intelligence

Trinity reveals insights from your clients that no one else can capture, uncovering the invisible friction in your sales cycle and demystifying your wins and losses.

Genuine Deal Intelligence

Trinity reveals insights from your clients that no one else can capture, uncovering the invisible friction in your sales cycle and demystifying your wins and losses.

Genuine Deal Intelligence

Trinity reveals insights from your clients that no one else can capture, uncovering the invisible friction in your sales cycle and demystifying your wins and losses.

Genuine Deal Intelligence

Trinity reveals insights from your clients that no one else can capture, uncovering the invisible friction in your sales cycle and demystifying your wins and losses.

Win Rate Optimization

Trinity helps you close more of your ‘must-win’ pursuits by revealing exactly what motivates (and frustrates) your prospective clients.

Win Rate Optimization

Trinity helps you close more of your ‘must-win’ pursuits by revealing exactly what motivates (and frustrates) your prospective clients.

Win Rate Optimization

Trinity helps you close more of your ‘must-win’ pursuits by revealing exactly what motivates (and frustrates) your prospective clients.

Win Rate Optimization

Trinity helps you close more of your ‘must-win’ pursuits by revealing exactly what motivates (and frustrates) your prospective clients.

Sales Transformation Edge

Trinity doesn't just deliver unique insights—we provide the exact playbooks and tactics needed to turn this intelligence into more wins.

Sales Transformation Edge

Trinity doesn't just deliver unique insights—we provide the exact playbooks and tactics needed to turn this intelligence into more wins.

Sales Transformation Edge

Trinity doesn't just deliver unique insights—we provide the exact playbooks and tactics needed to turn this intelligence into more wins.

Sales Transformation Edge

Trinity doesn't just deliver unique insights—we provide the exact playbooks and tactics needed to turn this intelligence into more wins.

1000+

With 15 years of B2B Win-Loss expertise across five continents and over 1,000 reviews conducted globally, Trinity is a recognised leader in win-loss intelligence.

Win Loss Reviews conducted for Fortune 500 companies worldwide, making Trinity a global leader in win-loss intelligence.

800

%

Return on investment achieved by some of our enterprise clients, turning strategic insights into measurable revenue gains and competitive advantage.

92

%

Of B2B sales organisations conduct little or no consistent Win/Loss Reviews

15

Years

Of B2B Win/Loss Experience on 5 Continents

Data shown represents A SELECTION OF client performance from 2020-2024.

Win-Loss Analysis

Irrespective of the sales outcome, your cost of sale has earned you the right to extract some value

True win-loss analysis requires you to go beyond surface-level feedback, in search of candid, frank and fearless insights from your customers. To reveal the true drivers behind their decisions, you’ve got to be brave enough to hear difficult feedback and still take the right course of action. By using a combination of expert consultants to capture this feedback and our years of experience to analyse and interpret, we’re able to bridge the gap between your internal assumptions and your customers reality.


Capture unfiltered customer feedback that internal teams can't access

Convert every sales pursuit into actionable buyer intelligence

Scale from high-touch consulting to digital reviews based on deal complexity

Value Realisation

A customer is only a customer when they buy from you for the 2nd time

This simple business philosophy underpins Trinity’s Value Realisation service offering. In order to de-risk churn and increase wallet share with your existing customers, you need to ensure they are deriving real value from your product or service.

Our Value Realisation reviews provide a snapshot into the health of key accounts health, helping you strengthen relationships, identify growth opportunities, and ensure your solution continues to deliver measurable impact.


De-risk renewals with early warning signals and actionable insights

Uncover expansion opportunities through candid and constructive value realisation interviews

Use accurate and direct customer feedback, to elevate your QBR’s and strategic account plans

Refuse To Lose

Customers will teach us how to sell to them, if we just learn how to ask

15 years of Win & Loss Reviews have taught us what customers really value, now it our turn to teach you. Trinity’s ‘Refuse to Lose’ clinics combine our in-depth Win/Loss industry data and expert facilitated deal reviews, to identify potential gaps, risk factors, plus compelling win themes for your most critical sales pursuits. Our independent consultants provide a fresh perspective at a critical juncture in your sales cycles, to significantly increase your chances of success and de-risk must win deals.


Receive expert analysis on active deals to identify unseen risks, invisible friction and win more.

Discover which decision criteria actually matter most and maximise your chances of success.

Increase your competitive win rate and de-risk your key deals

Sales Enablement

Transform customer insights into actionable sales success

Your customers provide invaluable feedback and intelligence about how to sell more effectively - we help you put these insights into immediate action. Through our integrated Sales Enablement service, we translate win-loss learnings and customer feedback into practical tools and strategies that your sales teams can implement immediately. Our expert consultants combine deep analysis of your customer interactions with proven enablement methodologies to build targeted training, content, and processes that drive real results.


Create targeted enablement programs based on direct customer feedback and real deal insights

Leverage our 15+ years of expertise through battle-tested frameworks and content proven across all sales cycles

Deliver immediate impact by combining real-time customer intelligence with customized training.

Customer Spotlight

"Our partnership with Trinity over the past few years has had a profoundly positive impact on the firm, across our most strategic pursuits. Their expertise in uncovering why we win or lose these pursuits has provided Deloitte with clear, actionable client insights, we simply couldn't access before.

What sets the Trinity team apart is their ability to engage directly with our clients, extract candid feedback and turn this information into a roadmap for improvement right across our firm. Their work has helped us sharpen our strategy, align our internal resources more effectively, and most importantly, gain far greater clarity on what really influences our client’s decision-making process. The value that Trinity bring goes beyond data—they've become a trusted partner in our journey to drive continuous improvement and exceptional client outcomes."

Kimberly Change

Partner Deloitte; AU Board Member, National Sales and Pursuits Leader

Transform Your Win Rate Today.

Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.

Transform Your Win Rate Today.

Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.

Transform Your Win Rate Today.

Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.

Transform Your Win Rate Today.

Book a discovery call to learn how Trinity's unique insights and proven playbooks can transform your sales performance and drive consistent wins.